Política de privacidad

1.- INFORMATION WE COLLECT

We may collect personal information directly from you, automatically through your use of the Site, and from third-party sources.

Personal Information You Provide

We collect personal information that you voluntarily provide to us, including:

• Full name
• Email address
• Mailing or shipping address
• Telephone number
• Any information submitted through
• contact forms, surveys, or promotions
• Communications you send to us, including customer service inquiries

Automatically Collected Information

When you visit or interact with the Site, we and our service providers may automatically collect certain information, including:

• Internet Protocol (IP) address
• Browser type, version, and language settings
• Device identifiers and characteristics (e.g., device type, operating system)
• Internet service provider
• Date and time of visits
• Pages viewed, links clicked, and navigation paths
• Referring and exit pages
• Approximate geolocation (derived from IP address)

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, tags, and similar technologies (“Tracking Technologies”) to collect information about your interactions with the Site.

These technologies may be used to:

• Recognize you across sessions
• Store your preferences
• Analyze traffic and usage patterns
• Support advertising and marketing activities

Some Tracking Technologies are operated by third parties on our behalf.

Information from Third Parties

We may receive information about you from third parties, such as analytics providers, advertising partners, and social media platforms, to the extent permitted by applicable law.

2.- HOW WE USE YOUR INFORMATION

We use personal information for business and commercial purposes, including:

• To operate, maintain, and improve the Site and our services
• To respond to inquiries and provide customer support
• To send administrative communications, including updates and notices
• To send marketing and promotional communications, where permitted by law
• To administer promotions, contests, and campaigns
• To personalize content and user experience
• To analyze usage trends and improve functionality and performance
• To detect, prevent, and address fraud, security incidents, and other harmful activity
• To comply with legal obligations and enforce our terms and policies

We may combine information collected from different sources for these purposes.

3.- DISCLOSURE OF INFORMATION

We do not sell personal information for monetary consideration.

We may disclose personal information in the following circumstances:

Service Providers
We share information with vendors and service providers that perform services on our behalf, including hosting, analytics, marketing support, communications, and promotion administration. These providers are contractually obligated to use personal information only as necessary to provide services to us.

Advertising and Analytics Partners
We may disclose certain information to third-party partners that assist with analytics and advertising. These partners may use Tracking Technologies to collect information about your interactions over time and across websites.

Affiliates
We may share information with our parent company and affiliated entities for internal business purposes.

Legal Compliance and Protection
We may disclose information when required by law or when necessary to protect our rights, users, or others, or to investigate or prevent unlawful activity.

Business Transfers
Personal information may be transferred in connection with a merger, acquisition, or sale of assets.

4.- TARGETED ADVERTISING AND “SHARING” (CALIFORNIA LAW)

We may engage in targeted advertising and use third-party technologies that collect information about your interactions with the Site and other websites or services.

Under applicable law, including the CPRA, this may constitute “sharing” of personal information for cross-context behavioral advertising.

Categories of personal information that may be shared include:

• Identifiers (e.g., IP address, device identifiers)
• Internet or network activity (e.g., browsing behavior, interactions)

We do not knowingly share personal information of individuals under 16 years of age.

Your Right to Opt Out
You have the right to opt out of the sharing of your personal information for targeted advertising.

You may exercise this right by:

• Using cookie preference tools available on the Site
• Enabling Global Privacy Control (GPC) signals in your browser, where supported
• Contacting us directly using the information below

We will honor legally required opt-out signals where applicable.

5.- YOUR PRIVACY RIGHTS

Depending on your state of residence, including under the CPRA, TDPSA, and similar state laws, you may have the following rights:

• Right to Know
  You may request information about the categories and specific pieces of personal information we have collected about you.
• Right to Delete
  You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct
  You may request correction of inaccurate personal information.
• Right to Opt Out
  You may opt out of the sharing of personal information for targeted advertising.
• Right to Limit Use of Sensitive Personal Information
  To the extent we collect sensitive personal information, you may have the right to limit its use.
• We do not use or disclose sensitive personal information for purposes that would require a right to limit its use under applicable law.
• Verification
  We may need to verify your identity before processing your request.
• Authorized Agents
  You may designate an authorized agent to submit a request on your behalf, subject to verification requirements under applicable law.
• Non-Discrimination
  We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us using the information below.

6.- DATA RETENTION

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal, tax, accounting, or regulatory requirements
• Resolve disputes and enforce agreements

7.- DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

8.- CHILDREN’S PRIVACY

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information.

9.- THIRD-PARTY LINKS AND SERVICES

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

10.- COOKIE MANAGEMENT AND PREFERENCES

You may manage your preferences regarding cookies and Tracking Technologies through:

• The cookie consent banner presented on the Site
• Your browser settings
• Third-party opt-out tools where applicable

Disabling certain cookies may affect Site functionality.

11.- CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time. Changes will be posted with an updated effective date.

Your continued use of the Site constitutes acceptance of the updated Privacy Policy.

12.- CONTACT INFORMATION

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

La Moderna USA, Inc.
Interamerican Foods Corp.
1929 Sparks Dr.
Cleburne, TX 76033
United States
privacy@lamodernausa.com